First national brand to take this step
Verlasso, AquaChile’s ultra-premium salmon brand, is replacing its polystyrene packaging with 100% recyclable cardboard boxes as part of its commitment to sustainability. The company plans that for 2023 all packaging become more sustainable with the environment.
Regarding this, Vicente de La Cruz, commercial manager of AquaChile said: “Since its origins, Verlasso has been committed to seeking and innovating in more sustainable practices. Throughout its value chain, so we are very happy to implement this initiative.”
The change from polystyrene to cardboard for the distribution of fresh salmon makes us the first and only national brand to take this big step,” he added.
Thereby, the company will benefit from greater transport efficiency. Using less space than expanded polystyrene and thus allowing you to optimize cargo transport. In adittion, it will reduce carbon footprint. Moreover, being 100% recyclable will contribute to the conservation of biodiversity.
Finally, these boxes are water-resistant and insulators. So, Verlasso’s quality will remain during the journey due to the technology and design of the boxes.
AquaChile informed through a report recently that during 2021 it invested more than 355M CLP and created 5,200 jobs.