A cultural anthropologist working with shrimp? When you look at Willem van der Pijl's studies and career path, that's the first thing you think of, and you try to guess what path has led him there. What you would never guess is that it has been exactly that, being a cultural anthropologist, that has made him the founder and chief analyst of Shrimp Insights, and, above all, what has led him to be the co-founder, board member, and managing director of the

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