Digital image rendering of Mowi Scotland's Inchmore Visitor Experience.
Image: Mowi Scotland.
Mowi Scotland has 1,500 employees and 48 fish farms producing more than 68,000 tons of salmon a year. Now, the company wants to raise awareness of all that work and is transforming its Inchmore Hatchery into a unique visitor experience that will allow a range of stakeholders to learn more about the company and the aquaculture industry when they visit the site.
Construction began last week, and the Inchmore Visitor Experience is expected to be ready to receive visitors by the end of this month.
The idea is that the visitor experience will show how the industry is helping to sustainably feed an ever-increasing world population, and also how it is continually adapting and evolving to improve both itself and the end product.
"There are so many positive things to be said about the world of aquaculture but, being a relatively new farming industry, not many people know a lot about it," Matt Paget, Manager at Inchmore, said commenting on the project. "We’re extremely proud of what we do at Mowi, and this new visitor experience will give others an insight into it."
"From farm to fork as a fully integrated and circular production company, the experience will show people the good work we do to produce a healthy and sustainable home-grown product in the UK," he continued explaining.
"Visitors will be able to learn more about what we do in their own time using the interactive facilities and sensory displays. We hope people enjoy learning more about what we do and the care we put into growing our fish."
To achieve this, Mowi has relied on the work of the creative agency Dynam, which is leading the project. The transformation uses eye-catching static graphics and sensory displays, as well as interactive digital touch screens with a series of short films that delve into the company's history and showcase the Mowi team through striking imagery and clear messaging.
"Our brief was clear: create an experience that showcases the entire Mowi value chain while highlighting exciting career opportunities, important environmental commitments and Mowi’s impact on local communities across Scotland," explained Dynam's Fiona Patience.
"It’s so exciting to be at the stage of bringing this collective vision to life and for Mowi's visitors to start experiencing it first-hand," she added.
The entire concept has been developed with one ultimate goal in mind: to attract key stakeholders, including politicians, investors, buyers/customers, community groups, and, last but not least, those interested in careers in the industry.
Recently, Mowi Scotland opened a Remote Operations Center (ROC) at its Fort William Farm Office. Commenting on the new facility, Kris Wright, Team Leader of the ROC, said that working there is a great opportunity for anyone interested in getting started in the aquaculture industry but not sure if it's for them. Maybe a pre-visit to the Inchmore Visitor Experience will help them take the plunge.