GreenFox Marine wins 2025 Innovation Award at Aqua Nor

The Nor-Fishing Foundation has awarded its 2025 Innovation Award to GreenFox Marine at the opening of Aqua Nor 2025 in Trondheim. The Norwegian aquaculture technology firm was selected for its development of a system that uses medical ultrasound in combination with artificial intelligence to determine the gender of fish without invasive procedures.

The Innovation Award is presented by the Nor-Fishing Foundation for initiatives judged to contribute to sustainability, efficiency, safety or quality improvements within aquaculture. This year's runners-up for the accolade were UltraAQ's autonomous electric net cleaner and Circmar's sustainable packaging concept designed to phase out single-use boxes and pallets.

GreenFox Marine said its technology not only automates gender sorting but also incorporates health monitoring. By scanning for both external and internal conditions, the system can, according to the company, identify weaker or diseased fish at an early stage, making it possible to remove them from production sooner.

The company also said that being able to separate fish by gender has already shown positive effects in trials, including better growth performance, lower death rates in sea cages and reduced injuries.

Officials from the company said the award represented an important milestone, and came at a particularly welcome time as the firm prepares the release of the next generation of its technology this autumn. CEO Erling Aspen and Sales and Marketing Manager Kjersti Jullum were presented with a cheque for NOK 100,000 and a diploma as part of the honour on 19 August.

Last September, GreenFox Marine was acquired by Blue Future Holding, a seafood investment company owned by Germany's EW Group. In May 2025 the companies announced the firm was entering a strategic partnership with newly-acquired portfolio company Lumic, to develop an integrated health station for juvenile fish.