Ducktrap is a U.S. brand specializing in high-quality salmon and other seafood products and is part of the Mowi group.
Ducktrap
Mowi CP of Americas, a subsidiary of Mowi, has unveiled its new packaging line for the MOWI, Ducktrap, and Marine Harvest by Mowi brands at Seafood Expo North America (SENA) 2026.
The 2026 packaging identity has been designed to revitalize the MOWI, Ducktrap, and Marine Harvest by Mowi brands. The new design has been developed over several months and will begin rolling out in 2026, completing the transition throughout 2027.
Additionally, the salmon giant showcased a dedicated Foodservice section for operators seeking customized solutions and premium salmon offerings, as well as new product lines that have received the Good Housekeeping Seal.
During the event, Mowi CP of Americas focused on promoting its global strategy, Leading the Blue Revolution, for responsible farming with high food standards and innovation.
"From retail to foodservice, from trusted favorites to trend-forward flavors, SENA 2026 is our opportunity to show how Mowi CP of Americas continues to lead with purpose, creativity, and passion for great salmon," expressed Diana Dumet, Senior Director of Marketing & Category, Mowi CP of Americas.
Mowi reported record revenues of EUR 1.59 billion and an operating EBIT of EUR 213 million in the last quarter of last year. In other words, it closed 2025 having once again set a series of new records, both in the fourth quarter and for the full year.
Furthermore, Mowi announced that it will acquire Torghatten Aqua's seawater salmon farming operations in Production Area 8 in northern Norway. The deal includes a portfolio of 3.37 salmon farming licenses with a combined maximum allowed biomass (MAB) of 2,628 tonnes.