Oyster schucking competition at last year's SENA event.
Photo: Seafood Expo North America / Seafood Processing North America (SENA)
Seafood Expo North America / Seafood Processing North America (SENA) has opened its 44th edition in Boston, bringing together thousands of seafood professionals from across the global supply chain for the three-day industry gathering.
The exhibition, produced by Diversified, spans 247,915 net square feet and features 1,215 exhibiting companies from 50 countries. The event runs from 15-17 March at the Thomas M. Menino Convention and Exhibition Center and includes a conference programme, product showcases, networking events and the annual Seafood Excellence Awards.
“This year’s event reflects the truly global nature of our industry,” said Brenna Hensley, Vice President of Seafood at Diversified, noting that exhibitors from countries including Costa Rica, Hong Kong, the Maldives, New Zealand, Sweden and Switzerland are participating for the first time.
The expo, considered the largest seafood trade exhibition in North America, brings together seafood suppliers, processors, packaging companies and service providers with buyers from across North America. Attendees also include high-volume buyers from retail, foodservice and distribution sectors, representing companies such as Costco, Kroger, Sysco, Walmart and Whole Foods Market, the organisers say.
Alongside the exhibition floor, the conference programme features 40 sessions with 125 speakers addressing topics such as aquaculture, consumer trends, responsible supply chains, traceability and sustainable innovation.
This year's keynote address was delivered by macro-economist and author Dr. Nomi Prins, who discussed economic and trade forces shaping the seafood sector in 2026.
As part of the opening day programme, the winners of the 2026 Seafood Excellence Awards were also announced, recognising standout seafood products launched in the North American market within the past 18 months.
Icy Waters LLC received the Best New Retail Product award for The Good Fish Company – Coconut Margarita Haddock, while Trident Seafoods won the Best New Foodservice Product award for its Crispy Battered Sauceable Nuggets.
The winners were selected from 12 finalists chosen from a total of 108 entries, following a live judging by a panel of seafood buyers and industry experts.