Anders Fossøy, Tidal's new General Manager for Norway. "Anders' experience and passion for sustainable aquaculture make him an ideal fit as we scale our impact in Norway," says CEO Rajesh Jadhav.
Photo: Tidal.
Tidal, a leading AI-driven aquaculture technology company, has named Anders Fossøy as its new General Manager for Norway, in an appointment billed as a strategic move to strengthen Tidal’s commercial activities and local presence in one of the world’s key aquaculture markets.
Fossøy, who brings over 15 years of experience in sales, marketing, and leadership within the aquaculture sector, previously served as Commercial Director at Aquabyte, focusing on software solutions for sustainable food production. At Tidal, he is to play a pivotal role in helping Norwegian fish farmers adopt advanced technologies to improve decision-making, operational efficiency, and sustainability, the company said.
“I am excited about the mission and product, and I am eager to work alongside the Tidal team on its path toward becoming a crucial partner for fish farmers as they adopt data driven decision-making and achieve fish welfare and sustainability goals. I look forward to contributing to the further development of the Norwegian market," Fossøy said in a press release announcing the appointment.
Tidal CEO Rajesh Jadhav welcomed Fossøy to the team, saying "Anders' experience and passion for sustainable aquaculture make him an ideal fit as we scale our impact in Norway.”
“The Tidal system is the most advanced sensing and analysis platform in aquaculture, and undoubtedly the one with the greatest potential,” according to Øyvind Oaland, COO of Mowi Farming Norway. Pictured: Tidal's AI-powered biomass algorithm.
Tidal recently became an independent company after spinning out from Alphabet’s X-the moonshot factory, the Google parent company's innovation facility.
Launched in July 2024, and headquartered in Silicon Valley, the aquaculture AI company received funding from Perry Creek Capital, Norwegian Ichthus Venture Capital (IVC), and Futurum Ventures, preparing Tidal for ongoing growth in Norway, as well as its planned expansion into Chile and Australia.
Tidal's AI-powered platform, which includes underwater camera systems and real-time data analysis, has been installed in over 250 pens globally, with the company having already partnered for several years with leading aquaculture industry players including Mowi.
“Tidal’s technology focuses on providing precise and real-time data at scale to support the salmon aquaculture industry to address major challenges and unlock new opportunities,” said Tidal CEO Rajesh Jadhav.
The system, the company explains, "allows farmers to track real-time growth and estimate harvest results, monitor and act early on fish welfare trends, act decisively in response to sea lice pressure, and feed fish with the industry’s first fully-integrated AI-powered autonomous feeding capability".
This in turn, Tidal says, enables fish farmers to better understand and optimize their operations to reduce costs and waste, make data-driven decisions to improve production efficiency and planning, and proactively manage fish well being and the surrounding environment.
“The Tidal system is the most advanced sensing and analysis platform in aquaculture, and undoubtedly the one with the greatest potential,” said Øyvind Oaland, COO of Mowi Farming Norway.