Noray's sushi-grade sustainable shrimp are harvested and packed for shipment in less than an hour.
Photo: Noray Seafood.
Noray Seafood arrives in Sweden. It does so hand in hand with Korshags, the Swedish seafood company known for its track record at the forefront of superior quality, craftsmanship, innovation, and sustainability within blue food.
The two companies have entered into an exclusive long-term partnership for the latter to distribute the ultra-fresh, premium-quality organic shrimp Noray raises in Spain with its sustainable proprietary biofloc recirculating aquaculture system (RAS).
"We are very proud of all this new transformative partnership which together with our branding and innovation pipeline will be a cornerstone in our future growth and impact strategy," said Jörgen Bergqvist, Executive Chairman of Korshags Food and CEO of Ocean Collective, the industrial group owning Korshags.
The agreement reached with Noray Seafood is the second partnership Korshags has announced in June. Just a week ago the Swedish company also reported its alliance with Norway's Salmon Evolution, also a pioneer in land-based farming using, in its case, a hybrid continuous flow system (HFS), which puts biology first and limits operational and biological risk in the farming of its salmon.
With these agreements, Korshags seeks to enable "the next level of quality and sustainability" for its short-term strategy. Starting in the fall of 2024, the Ocean Collective Group's company plans to initiate a relaunch of its brand to further strengthen it as "the branded mass-premium offering within blue food."
"The vision of Korshags is to change the perception of blue food to make it easier, more accessible, and tastier. All achieved by never compromising on our core beliefs of healthy oceans and genuine craftsmanship," Jörgen Bergqvist stated.
The "eco-friendly superior shrimp with ultra-fresh sashimi quality" produced by Noray Seafood fall into that category. As Korshags emphasized in the release announcing the partnership, Noray is pioneering new methods in sustainable aquaculture and its indoor farm is setting a new standard for shrimp production.
Using its proprietary biofloc recirculating aquaculture system - RAS with 100% recirculated and controlled water -, in-house hatchery, no use of antibiotics or additives and no outlet of water to open water sources, as its CEO, Benjamin Ajo, stated when he arrived on the position last September, Noray intends to transform the shrimp industry to sustainability.
In an exclusive interview with WeAreAquaculture in March this year, Ajo said the company is ready to drive the transformation of the European shrimp sector. "The vision of the company is to increase the self-sufficiency level of shrimp supply in Europe. Our mission is to drive that growth," he told us. Distribution agreements such as this one are another step on that path.
"Noray Seafood is redefining the global shrimp industry with an entirely new level of quality and sustainability for shrimp farming, an industry that faces challenges as it relates to sustainability," Ajo said in commenting on the partnership with Korshags and Ocean Collective.
"We are moving forward with building new markets outside Spain in response to growing demand for sustainability, and we are therefore very excited to form a new partnership with Korshags, as we share the core values of quality and the importance of aquaculture sustainability, the partnership enables us to release the full potential of our products in the environmentally highly conscious Swedish market," he continued.
As Salmon Evolution did before, with this agreement, Noray joins the long-term strategy undertaken by Ocean Collective, the majority owner of Korshags since early 2023, for growth and transformation towards the next generation of blue food.