From left to right: Viðar Engilbertsson, Director of Sales at Wisefish, and Candace Seymour, CFO at Quinlan Brothers.
Photo: Wisefish / Quinlan Brothers.
Wisefish announced yesterday a new partnership with Canadian processor Quinlan Brothers. The Iceland-based provider of software solutions designed specifically for the seafood industry said that, with this collaboration, it is not only expanding its presence in Canada but also reinforcing its growth strategy in North America as processors seek greater efficiency, traceability, and real-time data.
"The collaboration reflects growing demand across the Canadian seafood sector for specialized technology and software to modernize operations, improve traceability, and navigate increasingly complex global supply chains," Wisefish stated in its announcement of the partnership.
Developed by veterans of the seafood industry, Wisefish's solution—which in Iceland has already been adopted by both the land-based aquaculture company First Water and the marine salmon producer Arnarlax—is designed to reduce fragmentation and improve decision-making throughout the value chain.
From recording detailed catch information for fishing companies and tracking farm biomass for aquaculture companies, to managing production, sales, and logistics, the platform offers companies in the sector an integrated view of costs, traceability, and operations related to seafood products.
Now, in its announcement of the collaboration with Quinlan Brothers, Wisefish also stated that this collaboration "underscores the importance of the Canadian seafood market."
"Canada plays a central role in global seafood," said Siggeir Örn Steinþórsson, Chief Commercial Officer at Wisefish. "It is a market defined by operational discipline and high standards. Welcoming Quinlan to Wisefish highlights a broader shift in the industry."
"Companies are proactively seeking clarity, efficiency, and insight across their operations and that's exactly what our solution enables," Steinþórsson continued. "Our focus is to support companies like Quinlan Brothers with a solution that respects the complexity of seafood and help them connect their seafood operations with confidence."
Based in Newfoundland and Labrador, in Atlantic Canada, Quinlan Brothers is recognized for its high-quality seafood products and commitment to operational excellence. Its Bay de Verde plant is one of the largest and most technologically advanced snow crab processing facilities in the world.
A major player in the global fishing industry, Quinlan Brothers not only processes snow crab but also exports products from multiple species to more than 20 countries around the world. According to the announcement, the Canadian company has now chosen Wisefish to support its continued growth and improve efficiency in these processing operations.
The Icelandic seafood software specialist explained that, by implementing its platform, Quinlan Brothers will gain greater visibility into its operations—from raw material intake to production, inventory, and distribution—enabling more accurate reporting, better yield management, and faster decision-making.
"Implementing Wisefish is a strong step towards transformational change," said Candace Seymour, Chief Financial Officer at Quinlan Brothers, commenting on the partnership. "Wisefish stood out because it reflects the real financial and operational complexity of seafood. It will give us clearer insight into margins and costs, simplify day-to-day operations, and help us manage traceability in line with Canadian and European standards."
"Having real-time access to reliable operational data is critical. We're looking forward to minimizing manual work and gaining an even more complete view of our value chain as our business grows," Quinlan Brothers' CFO added.