From left to right: Mariam Laperashvili, Marketing Director at Wisefish; Yngvi Halldórsson, CEO of Wisefish; Linda Gunnlaugsdóttir, Chief Sales Officer at Arnarlax; and Sindri Már Atlason, Assistant Chief Sales Officer at Arnarlax.
Wisefish has confirmed that Icelandic salmon producer Arnarlax will be the next company to implement its Sales and Logistics solution, a comprehensive software management system for farms and facilities.
Salmon farming in Iceland is increasingly adopting digital systems to improve operational oversight and coordination. One example is the Icelandic land-based aquaculture company First Water, which confirmed its intention to do business with Wisefish in November 2025.
The visibility and automation capabilities provided by this system span from harvest through processing, logistics, and sales, helping to improve coordination between operational and commercial teams.
"This implementation highlights the growing role of integrated systems in supporting efficiency and data-driven decision-making in the Icelandic aquaculture sector. Their operational complexity and scale make this a strong fit, and we look forward to working closely with their team," said Wisefish CEO, Yngvi Halldórsson.
Also, Arnarlax CSO, Linda Gunnlaugsdóttir, noted: "Having real-time access to reliable operational data is critical for sales and logistics, and Wisefish stood out because it allows us to bring several processes together in one system, giving us clearer insight into farming and harvesting and a more coordinated operation in the fast-moving environment of sales."
In May 2025, Arnarlax announced an "organizational reorganization". The Icelandic salmon company has reached an agreement with its CFO and CCO to leave their positions; replacements have been settled with internal promotions.
Wisefish is a modern business solution tailored to the unique demands of the seafood industry. With over 30 years of industry expertise, it simplifies and optimizes operations across the entire seafood value chain, from catch and farming to processing, sales, and traceability. Wisefish helps streamline operations, track margins, and improve profitability, all within one integrated system