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    In salmon we trust

    Price rises, but consumer demand starts to fall. Will salmon hold its own at the top in times of inflation? Experts think so.

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    Early November the Norwegian Seafood Council (NSC) announced that in October the value of salmon exports broke records once again. “The most significant contribution to the increase in value is the increased price”, Paul T. Aandahl, Seafood Analyst at the NSC, said in the report. However, it also included a wake-up call: reports suggest a decline in seafood domestic consumption. “We live in demanding and troubled times, with high food inflation and a fierce battle for proteins worldwide”, said the NSC CEO, Christian Chramer. So, the present is encouraging, but what does the future look like? Will salmon be able to keep prices this high if demand falls?

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