Akvafuture, a leader in sustainable technology for the salmon production in Norway, has announced its plan to expand into the Canadian market, specifically in British Columbia. To this end, it has created a campaign to showcase the sustainable advances that make up its technology.
Thus it was promoted with a video in which the company aims to enter the industry in British Columbia and participate in the technological and sustainable transition. Through this launch, the company wants the viewer to get valuable information about the company's practices that minimize environmental impact and promote the well-being of fish and the surrounding ecosystems.
"This video reflects our passion for innovation and our belief that responsible aquaculture can be a catalyst for positive change. We hope to influence politicians and stakeholders, as well as people passionate about the industry, that there are farming practices out there that solve the biggest problems of the industry without the sacrifice of workplaces," said Dean Trethewey, Managing Director of Akvafuture.
According to Dean Trethewey, the CEO of Akvafuture and an experienced professional in the local industry, he believes that their technology has the potential to tackle the biological and environmental issues currently affecting the salmon farming industry in British Columbia.
"First Nations and Coastal communities in British Columbia are experiencing drastic changes being implemented to the Salmon Farming sector due to the recent closures implemented by the Department of Fisheries and Oceans (DFO). Our goal is to farm the most sustainable salmon on the market so that the next generation of Salmon Farmers can continue to grow communities and salmon. One cannot deny the negative impact the closures have on these communities," said Trethewey.
By May 2023, Akvafuture has produced over 150 million servings of EcoSalmon. Therefore, they explained that this was an exciting moment for the whole team, emphasizing that each farmed salmon is a wild salmon that has been saved.
Akvafuture AS, based in Northern Norway, produces environmentally friendly and sustainable salmon using patented closed barrier technology. Their approach eliminates sea lice, reduces by-catch and escapes, and promotes increased farm salmon abundance. They also repurpose biological material for kelp, mussels, biogas, and organic fertilizer. Akvafuture prioritizes sustainability and addresses environmental concerns with their innovative technology.
