Poseidon Ocean Systems and Fjord Miljø are dedicated to improving fish welfare. With this distribution partnership, the former's products will be distributed by the latter, but their solutions for marine aquaculture operations can also be combined.

Poseidon Ocean Systems and Fjord Miljø are dedicated to improving fish welfare. With this distribution partnership, the former's products will be distributed by the latter, but their solutions for marine aquaculture operations can also be combined.

Photo: Fjord Miljø.

Poseidon partners with Fjord Miljø to reach Norway

After recently completing a Series B fund that will allow it to expand into Canada, Chile and the UK, this distribution agreement will help Poseidon reach new customers in Norway.

Poseidon Ocean Systems announced the formation of a distribution partnership with Norway-based technology provider Fjord Miljø. The agreement will allow Poseidon to bring its life support and hybrid sea cage technology to new customers in Norway, and to do so while receiving the level of service and expertise that Fjord Miljø's customers are accustomed to.

As the two companies are especially focused on improving fish welfare and they offer synergistic products and solutions, they see this alliance as "a natural evolution" for them. Both Poseidon and Fjord Miljø have expressed their satisfaction with the agreement.

"The Poseidon team is thrilled to announce this partnership as we have so many shared values with the Fjord Miljø team," said Poseidon CEO Jamie Gaskill. "So many of our products pair seamlessly together; for instance, Poseidon’s industry leading life support systems will enable the use of deep lice skirts, of which Fjord Miljø is a leading supplier. We look forward to Norwegian customers having access to our technologies."

"We are excited to represent Poseidon’s products throughout the Norwegian marketplace," added Arild Heggland, Sales & Marketing Manager of Fjord Miljø, on his part. "With evolving regulatory and operational changes, as well as changing environmental conditions, increasing the portfolio of technology options available to Norwegian farmers will allow them to advance their operations and improve their biological results."

Changing environmental and regulatory conditions

As WeAreAquaculture recently reported, the current Norwegian Government considers environmental issues so important that they must come first when regulating the aquaculture industry or setting its targets. Therefore, this is an ideal time for a company like Poseidon, focused on developing technologies that enable salmon farming operations to suffer lower operating costs and achieve better environmental results.

When last month Poseidon Ocean Systems announced it had completed a USD 20.75 million Series B fund, its CEO, Jamie Gaskill, explained this funding represented a turning point for the company because it would allow them to focus on key growth areas for the business, but also dedicate new resources to their manufacturing capabilities.

"This comes at a pivotal time for many of our customers, as changing environmental and regulatory conditions demand modern technology to meet their operational requirements," Gaskill said then. Moreover, the company claimed that thanks to this fund, it would be able to establish more business relationships with Canadian, Chilean and British farming customers and, therefore, expand into new markets.

With the agreement now announced, the Canadian company goes a step further and extends also to Norway. The distribution partnership will take effect immediately, and both companies will be presented at HAVExpo in Bergen, Norway, in May 2024.

About Poseidon Ocean Systems & Fjord Miljø

Founded in 2015 by Heather and Matt Clarke, Poseidon Ocean Systems is a Canadian aquaculture technology and engineering provider specializing in fish welfare and life support systems while reducing environmental impact. Headquartered in Campbell River, BC Canada, it has an additional office in Puerto Montt, Chile, and has also established distribution partnerships throughout the UK, Norway, and Australasia.

Fjord Miljø has developed and sold sustainable environmental solutions to the farming industry since 2017, paying special attention to the cage environment, fish welfare, and growth in open facilities in the sea. Its products contribute to the well-being of fish by protecting them against sea lice and thus reducing the risk of stress and disease as a result of treatments.

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