Salmon increases its share of fish sales in UK supermarkets

fish factory, trout fish processing
fish factory, trout fish processing

UK retailers are seeing strong sales of salmon, with the high-protein fish making up 29.6% of total fish sales in the 12 months leading up to October. This marks an annual increase from 28.9%, despite higher prices for all food and lower volumes.

Scottish salmon remains a popular export, with more than £500 million in fresh and smoked exports in the first three quarters of 2022, including £165 million in fresh exports in the most recent three months, which is higher than pre-pandemic levels.

"With food price rises, soaring energy bills and rampant inflation, the fact that salmon has increased its share of the UK market demonstrates the popularity of our fish" said Tavish Scott, chief executive of Salmon Scotland.

European demand has led to 76% of exports going to the EU in the most recent quarter. Scottish salmon is the UK's top food export, followed by bread and pastries, chocolate, cereals, and cheese. It is expected to be in high demand for Christmas dinners due to turkey shortages and the cost-of-living crisis. The sector has had a successful year, with the Scottish Government recognizing its contribution to the economy and Salmon Scotland being welcomed into a leading body for chefs.

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