When talking Spanish, if there is one tattoo that is associated with sailors and fishermen, it is that old-school style heart with the inscription “Amor de Madre” (Mother’s Love), a symbol of their real anchor on land. If Juan Ignacio Pinto were one of those sailors and was explaining why he came to aquaculture, he would show his tattoo, but instead of “Amor de Madre”, it would say “Amor de Padre” (Father’s Love) on it. And the fact is that to reach his current position as Head of Content Marketing and Advertising at Multi X, there had to be a previous job offer to enter this industry and, although his vision of how marketing should be done was what led him to finally accept it, his father’s “little fish” were what did him to apply for it before.

Son of a former salmon farmer and with a vision of marketing understood as culture, content, and innovation, we could say that what brought Juan Ignacio to aquaculture was a mixture of blood ties and passion for his work. His is a story of commitment to his roots, but also to the way of doing and understanding the industry of his company, Multi X, and, although he does not express it textually during our talk, we dare say that also to his country, Chile.