From left: Christian Chramer (Norwegian Seafood Council), Kyrre Dybdal (NKL Trondheim), Rita Slettum Karlsen (NKL Oslo), Jonny Berfjord (Norges Sildesalgslag), Svein Ove Haugland (Norges Råfishlag) and Espen A. Wasenius (Norwegian Chefs Association, NKL).
Photo: Norwegian Seafood Council.
The Norwegian Seafood Council, Norges Råfisklag (Norwegian Fishermen's Sales Organization), and Norges Sildesalgslag (Norwegian Herring Sales Organization) have joined forces in a new partnership agreement, making them the primary partners of the Norwegian Chefs Association (NKL) through the Godfisk.no brand.
The goal of the agreement, signed on Monday 28 October, is to reinforce seafood’s position as the "premier symbol" of Norwegian culinary tradition and coastal culture, the organizations announced.
The collaboration seeks to bolster the Godfisk.no brand in Norway and contribute to increasing seafood consumption across the nation. A key objective is to align with new national dietary guidelines, which recommend 300–500 grams of seafood per week.
“This partnership will be a valuable tool in promoting both the knowledge and consumption of seafood in Norway,” Christian Chramer, CEO of the Norwegian Seafood Council, stated in a press release announcing the new partnership.
NKL’s partner program is designed to connect industry leaders in the food and restaurant sector. NKL’s Managing Director, Espen A. Wasenius, said the new agreement "means a stronger focus on seafood across our recruitment activities and in competition menus".
“This agreement brings greater insight and opportunities for Norwegian chefs, helping them make informed choices about ingredients in future cooking competitions,” Wasenius added.
The Norwegian Seafood Council, Norges Råfisklag, and Norges Sildesalgslag said they view this agreement as beneficial to the entire seafood industry, as Chramer highlighted the role Norwegian chefs have played in promoting Norwegian seafood on the global stage.
“It’s essential that our unique seafood products, which are truly world-class, gain as much visibility as possible - both domestically and internationally,” said Jonny Berfjord, CEO of Norges Sildesalgslag.
“This agreement connects our best ingredients even closer with our best chefs, and we are proud of that,” added Svein Ove Haugland, CEO of Norges Råfisklag.
