More

    Product differentiation or how to make the difference in aquaculture

    Although aquaculture is a production-oriented activity, the progressive maturity of the sector is making product differentiation increasingly frequent and necessary.

    Share this article

    Back in 1973, Jacques Cousteau said “we have to stop being hunters in the sea and become farmers and agriculturists. Because that is civilization”. Almost 50 years later, his suggestion is a reality. Regardless of the species, the production system, or the country where it is carried out, there is one thing that all those involved in the aquaculture industry agree on: it is the most sustainable way to produce healthy animal protein to feed the world. Based on that premise, and knowing that the growing demand for fish was not met due to declining catches, it is normal that, for a long time, aquaculture production has developed primarily as a production-oriented activity. However, the progressive maturity and saturation of the sector make product differentiation an increasingly frequent and necessary strategic positioning in aquaculture. Quality versus quantity, or at least together with it. Making a difference through the product.

    Back in 1973, Jacques Cousteau said "we have to stop being hunters in the sea and become farmers and agriculturists. Because that is civilization". Almost 50 years later, his suggestion is a reality. Regardless of the species, the production system, or the country where it is carried out, there is one thing that all those involved in the aquaculture industry agree on: it is the most sustainable way to produce healthy animal protein to feed the world. Based on that premise, and knowing that the growing demand for fish was not met due to declining catches, it . . .

    - Advertisement -

    You need a subscription to read this story

    Please subscribe to unlock premium content.

    Subscribe now

    Already have a subscription? Log in here.
    - Advertisement -

    Similar articles

    Advertisement

    Hot stories

    TalentView: Ana Cerviño

    Seaweed plays an important role in converting CO2. Another important...

    After seven years without its star product in Asia, India and Chile reopen salmon exports

    After months of efforts of the ProChile Trade Office in New Delhi and Aquachile, it has announced that the salmon export is reopening.

    Kangamiut Seafood and Oceanpick bring barramundi to Europe

    Kangamiut Seafood and Oceanpick join forces to bring ocean-farmed barramundi from Sri Lanka to European consumers.

    Steep learning curve ahead for RAS

    With all the good and all the bad, land-based farms...
    Advertisement

    Share this article