IBM Food Trust and Provenance already use blockchain-based platforms.
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Producers and stakeholders in the aquaculture industry are exploring how blockchain technology can be highly useful in informing consumers about the supply chain and traceability of these products.
According to Norwegian Seafood Council (NSC) research, 89% of consumers want more information about how their seafood is produced and where it comes from.
The new traceability enabled by blockchain can provide accurate data on the origin of seafood, its compliance with sustainability, and every stage of the value and supply chain.
IBM Food Trust and Provenance already use blockchain-based platforms to provide information on sustainable practices and guide consumers in choosing which seafood to buy.
In addition, this tool can provide details on egg quality, water oxygenation and temperature, feeding patterns, and fish health. This way, producers can demonstrate the quality of their seafood to consumers and secure their trust. Moreover, the data is timestamped, encrypted, and accessed in chronological order, providing uniformity in data storage.
The latest annual trends report from the NSC, Navigating the World of Megatrends, examines the blockchain phenomenon among other global changes driven by technological, political, economic, environmental, demographic, and social shifts.
"We have learned from our research that the resilience of a brand's reputation is inexorably linked to trust. Trust is connected to the perception of authenticity. The increasing demand for transparency is an excellent opportunity to share authentic and engaging stories with consumers, capitalizing on the many wonderful narratives that the seafood industry has to offer," NSC Global Consumer Behaviour Analyst Lars Moksness said.
