Proximar celebrates first export of Fuji Atlantic Salmon from Japan to Taiwan

Proximar Seafood has officially launched the first exports of its Fuji Atlantic salmon to the Taiwanese market, marking a key milestone in the company’s expansion strategy in Asia.

The Norwegian company, which operates its first RAS production facility near Mount Fuji in Japan, made the announcement during a joint press conference in Taipei with partners Tamsuo and Marubeni Seafoods. The event drew significant media attention, with 20 media outlets and three television channels present for the launch, in addition to representatives from both the HORECA and retail sectors in Taiwan.

At the close of the launch event, guests were served Fuji Atlantic salmon prepared by sushi chefs, receiving "very positive feedback" from participants, the company said.

"The Taiwanese market for Atlantic salmon represents approximately 16,000 tonnes HOG per year, and Atlantic salmon has become a popular part of the Taiwanese menu. Exporting to adjacent Asian countries is part of the strategy to develop demand, also taking future capacity expansion into consideration," Proximar said, in a stock exchange announcement.

While demand in Japan remains strong, diversifying into other markets is seen as important for maintaining a sustainable long-term pricing strategy, the company added.

"Proximar continues to see strong interest from the Asian markets and is well positioned to supply fish to to this high-growth region. As for prices achievements, the net price to Proximar is expected to stay at least at the same levels as for the Japanese market," the company stated.

Proximar recently released its results for 2024, closing the year with a strong fourth quarter despite reduced harvest volume, haivng achieved premium prices for its locally produced Atlantic salmon in Japan.

The company plans to harvest between 3,500 and 3,800 tonnes of salmon in 2025, and is on track to achieve positive EBITDA in the first half of the year, according to the annual report.