Scottish Shellfish, a cooperative composed of over twenty mussel and oyster farming businesses in Scotland, has announced the launch of a new consumer website focusing on mussels.
The new portal, eatscottishmussels.co.uk, purports to cover "everything there is to know about how they grow, how they positively impact the environment and our health, and how simple they are to cook."
The website includes nutritional data, facts about mussel biology, information on retail outlets, a collection of recipes, and video content featuring footage of mussel farms and interviews with shellfish farmers about their work.
The website also highlights the sustainability of farmed mussels as having "a lower carbon footprint than any other farmed animal protein in the UK", and points out that Scottish Shellfish has been independently certified by the MSC for over 12 years.
Scottish Shellfish is the UK's premier producer of shellfish, supplying supermarkets, wholesalers and restaurants with mussels and oysters farmed in Scotland's west coast and the Shetland Islands.