During the la Seafood Expo North America 2022, Australis Seafoods launched their new brand Mama Bear by Southring. According to the company, it will focus on a market segment that is experiencing "strong growth" in global retail. Namely, domestic consumption and, in particular, families with children.
"The pandemic has made consumers around the world aware of the importance of eating healthier, encouraging many people to dare to cook salmon at home," Derek Kohn, Australis Seafoods commercial manager, stated.
Further, Kohn underlined "the need of increasing the consumption of foods as a global challenge with an environmentally responsible origin. Also, farm salmon, besides being delicious and nutritious, can be produced in a more sustainable way than other proteins".
Mama Bear's value proposition is to offer products that are attractive to families with children. The potential is in health, entertainment but also practical and easy to cook. Thereby, the brand initially includes three frozen products: hamburgers, cubes, and portions, made with high-quality raw materials and 100% seal-free.
The Chilean company decided to launch Mama Bear by Southring at the Boston fair. This is one of the most important events in the industry. Retailers and distributors from North America and the main markets were present.
"There are already advanced conversations with several of them, so we hope that consumers in the United States, Chile, and other countries will soon find the range of Mama Bear products in their favorite supermarkets", Jorge Goles, Sales Manager & Marketing and Consumer Products Manager de Australis Seafoods, anticipated.