Seafood from Scotland has appointed Chef Monica Galetti as the first ambassador for Scottish seafood. She will encourage buyers, restaurant owners, and chefs across the UK to feature more Scottish seafood on their menus.
Also, Sea the People campaign will include professionally filmed clips from Galetti's experiences in Scotland. Secondly, a video interview on why she got involved with the campaign, and specially created seafood recipes for chefs to try out on their premises.
Moreover, she has spent time traveling around Scotland's coastal communities, meeting the people who devote their lives to their craft. Besides, forming professional relationships with fishers and processors, entrepreneurs running harbor cafes, oyster growers, fish smokers, and salmon farmers.
Regarding this Galetti said: "Sea the People is vital. The Scottish seafood industry depends on these men and women to maintain and grow its premium status. I am in awe of their knowledge and skills, and their commitment to provenance at every stage of the supply chain."
In addition, she commented: "We have a collective responsibility to introduce different species to consumers. In a way that encourages them to look beyond the familiar. For me, Scottish seafood is synonymous with the best quality in the world. We need to be shouting about it."
On the other hand, Adam Wing, Head of Trade Marketing for the UK, Americas & New Markets, added: "Monica Galetti is the perfect person to champion our efforts. Because she genuinely believes in the quality of Scottish seafood and the commitment of the people who produce it."
Finally, he added: "As a chef and restaurateur, Monica is in an ideal position to encourage young chefs and buyers to take a closer look at what we can offer. She can help them appreciate the effort that goes into producing such high-quality fish and shellfish."