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Katie Sokalsky has joined Canadian company XpertSea as its new President and COO. With her financial industry experience, she will favor the expansion of the management team.

XpertSea has just launched a data-driven marketplace and financial services in Ecuador. Thereby, more than 10 million pounds of shrimp were traded in less than 10 months. A 50% month-over-month increase in new ponds registered on the trading platform, and 10x revenue growth from Q1 to Q4 2020.

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So, Sokalsky will apply her experience to accelerate XpertSea’s rapid growth in Latin America. Also, support the company’s expansion of its business model to Southeast Asia and India.

Before, she was CFO and Head of Operations at Goldmoney Inc., a Toronto-based fintech. Among other duties, she scaled the company globally to 150 countries with over $2B on the trading platform. Besides, managing an acquisition, raising equity, and transforming the company public.

Further, the new COO said: “I was taken with XpertSea’s technology, the way they’re using it to change the lives of farmers, and the incredible results that have produced. I’m excited to work with Valerie and her team. To build a global seafood exchange that meets the growing demand for high-quality, sustainable protein. While delivering positive environmental returns for our planet.”

While she is no longer serving as CEO, Valerie Robitaille remains involved in the company: “I will continue to serve as XpertSea’s Chair of the Board. I will work closely with our Chief Sustainability Officer, Roxanne Nanninga, to drive exciting new initiatives that will reward the shrimp industry for embracing good practices.”

About XpertSea

XpertSea builds tech and financial solutions that transform how seafood is farmed and traded to help feed the world. Its mission is to build a better, fairer, and more sustainable aquaculture industry. It uses reliable data to bring transparency and insights from farm to fork.

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The company leverage AI technology to help farmers modernize their operations and boost profits by providing access to fast payments, valuable production insights, and a data-driven marketplace of vetted sellers and buyers. With customers in over 50 countries, it uses Canadian ingenuity to give the world farmed seafood everyone can feel good about.

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