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BAADER has announced the appointment of Sigsteinn Gretarsson as Chief Executive Officer for SKAGINN 3X and BAADER Ísland. Previously, Jón Birgir Gunnarsson was hired as Chief Sales Officer. So, now the new local management team is completed.

Both will be based in Reykjavík. On the other hand, Guðjón M. Ólafsson takes the role of Chief Financial Officer. Further, the leadership team will be supported by Jeffrey Davis, CEO of ISEA Partners. Davis will continue to serve as Chairman of the SKAGINN 3X board.

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That is to say, Gretarsson has expertise in the fishing industry, and has been Executive Vice President and Commercial Director. Besides, he underlined the company’s relevance: “BAADER has been serving the Icelandic Fishing Industry for over 60 years. It is a market leader in its field with an excellent track record serving its global customers. The future is bright for fish processing technology in Iceland and beyond.”

In addition, Robert Focke, Managing Director BAADER Fish confirmed: “This is a crucial appointment for us, and I am pleased that we have been able to attract such a high-caliber executive. Together, we will be able to take our leading market position as a complete solution provider for all fish species to the next level and offer even more complex and sophisticated solutions for tomorrow’s challenges for our customers”.


BAADER has a future-proofed superior portfolio of value-adding processing solutions that are safe, sustainable, holistic, and precise, from the efficient and gentle handling of raw resources to finished and packed food products. Below water, on board, and land. Whether it’s fish, poultry, meat, or other food items.

Recently, BAADER Ísland and SKAGINN 3X joined forces in Iceland to establish even stronger customer support and foster joint innovation within seafood processing.

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