Mowi Canada West has announced Veronica Metcalf as its sales director of raw materials and trade (RMT) for North America. The company stated that Metcalf will bring extensive sales and marketing experience to the role, overseeing Mowi’s raw materials and trade department.

Before, she was the sales and marketing director for Canada-based Sea Agra Seafoods. She was responsible for marketing premium fish from local and international producers to seafood wholesalers throughout North America.

Kim Hatt, Dave Ashcroft, and Lina Amaya, sales managers at Mowi’s business units in Canada East, Canada West, Europe, and Chile origins, will report directly to her.