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The Bumble Bee Seafood Company expands its commercial team with the appointment of Fred Buehler as Vice President of Mass, Club and Drug Channels. Buehler joins the company as responsible for leading Bumble Bee’s sales team working with mass, club and drugstore customers, including providing lead strategy solutions and tactical execution.

Buehler brings more than 30 years of sales leadership experience working in several major consumer packaged goods (CPG) organizations, including such well-known brands as Pepsi-Cola, Kellogg’s, Starbucks, or Nestlé. Prior to joining Bumble Bee Seafood, he served as Vice President of Sales for Amscan, the wholesale division of Party City.

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Well-known as a leader with a passion for fostering both individual and company growth through a positive culture, the new VP will use his experience to foster excellence in sales performance and execution for Bumble Bee.

“Fred is known as an entrepreneurial sales leader and for his positive and high-performing growth strategies”, said Connie Shepherd, Senior Vice President, Strategy and Commercialization, The Bumble Bee Seafood Company. “He will no doubt bring new energy and a wealth of experience across CPG verticals as we continue to drive growth for the Bumble Bee family of brands”, she added.

Fred Buehler, who will report to Shepherd, is a graduate of Michigan State University.

About The Bumble Bee Seafood Company

The Bumble Bee Seafood Company is an iconic 120-year-old fishing company that aims to deliver delicious, healthy, and affordable food to consumers while working hard to find new ways to protect the ocean and those that rely on it. Bumble Bee is firmly anchored in a commitment to connect the world to the ocean by redefining sourcing, producing, and enjoying products from and inspired by the ocean.

Its full line of seafood and specialty protein products are marketed in the U.S., Canada, and over 50 markets globally under leading brands including Bumble Bee®, Anova®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections®, and Beach Cliff®.

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