Chicken the Sea Frozen Foods (COSFF) has welcomed to its new leadership team. Tiffany Hicks is one of the last incorporations and has been hired as Senior Vice President, Foodservice and Wholesale. Tiffany will lead the teams servicing broadline, national/multi-unit chains, industrial and wholesale customers, the company said in a LinkedIn publication.
Before, Hicks has led Foodservice at Bumble Bee Foods and Danone North America, along with a diverse background in General Management and Retail roles while at PepsiCo and Pepsi Bottling Group.
Regarding her appointment, she posted: "It is a dream to join COSFF which leads the industry in its fierce dedication to sustainability for both today and future generations to come. The power of the ocean is real, and I am honored to join the tide along some of the industry’s best hearts and minds."
Also, Amanda Duran has joined COSFF as Senior Director Consumer. She will oversee Club channel activity as well as have key account responsibilities in the Retail channel, the company confirmed.
On the other hand, Sonia Merges is the new Sales Manager in the Foodservice/Wholesale channel. Merges served as an Account Manager at Crystal Cove Seafood will be reporting to Hicks.
In addition, COSFF "is proud to announce that Michael Richards has been promoted to Senior Vice President, Commercial/Category. Michael has taken on expanded responsibilities overseeing activity in Crab Meat, and Finfish categories, as well as leading the Retail channel team."
Finally, the role of EVP Sales & Marketing will be newly released by Brenden Beck. "We pride ourselves on our customer relationships and team – both have been crucial in positioning COSFF as a leader in the industry. We are excited to welcome these talented professionals to further strengthen our organization, expertise and service."