Australian producer Seafarms Group hires new commercial director

Experienced seafood industry executive Peter Fraser will help to develop the world's biggest land-based prawn farm project.
Project Sea Dragon

Project Sea Dragon

Seafarms Group

Seafarms Group Limited has appointed Peter Fraser to the Role of Commercial Director. He will help to develop the Project Sea Dragon, the world's biggest land-based prawn farm project.

According to a statement released by the company, Fraser has served as a consultant to various global enterprises, showcasing his adaptability and strategic acumen. He also held the role of Managing Director for various seafood companies, including the publicly listed Marine Produce Australia.

Most recently, for the past 14 years, he has been the proprietor and Managing Director of Ocean and Earth Seafoods, specializing in high-end seafood products.

Project Sea Dragon

Project Sea Dragon will cost $281 million and is expected to export 6000 tonnes of prawn in the first year of operation. The staged project will see up to 10,000 hectares of prawn ponds in production and 180,000 tonnes of prawns will be shipped overseas.

At full scale, it will create about 1500 jobs in Northern Australia, including 1000 in the Territory. The project will have significant economic benefits for the Northern Territory, Western Australia, and Australia as a whole.

In 2023, Seafarms' renewed plans were clouded by a federal court case related to contractor payment. Seafarms announced a measure that would limit the amount it would pay Canstruct, specifically about 10% of what it believes it is owed.

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