Nearly 50% of North American seafood sales occur in foodservice, according to ASC.
ASC
MOWI CP of Americas, the salmon farmer giant division focused on operations and product distribution in the Americas, has introduced a new line of Scottish and Norwegian salmon products, 'MOWI Signature', designed for chefs and meeting the quality standards of the Aquaculture Stewardship Council (ASC).
The features of this new line include fresh Atlantic salmon, never frozen, trimmed, cleaned, de-scaled, and de-boned, harvested at its optimal maturity, and sold through fixed-cost contracts. Chefs will be able to improve control and consistency in the preparation of this product.
"Our Scottish and Norwegian salmon reflect the high standards we uphold across our operations. This includes certifications like ASC, which recognize MOWI's commitment to responsible aquaculture," noted Joe Fidalgo, Managing Director at MOWI CP of Americas.
Furthermore, ASC and MOWI are set to host the first 'ASC Discovery Tour' in Scotland, through which a select group of buyers and culinary leaders will travel to one of the world’s most innovative aquaculture regions.
Next October, participants will visit ASC-certified feed mills, hatcheries, and farm sites, gaining first-hand insight into how responsibly farmed salmon is raised in the waters of northern Scotland.
"Nearly 50% of North American seafood sales occur in foodservice, which underscores the need to increase awareness and access to responsibly sourced seafood. Chefs play a critical role in influencing food culture and purchasing practices, which is why we're proud to support MOWI's efforts to bring ASC-certified salmon to more plates," concluded ASC Senior Market Development Manager Meghan Russell.
