When talking about his work, the protagonist of today's Talent View, Rune Eriksen, doesn't need too many words to make it clear to the listener that he loves what he does. In fact, if this article were a creative writing exercise and he was to provide us with the concepts to work with, his three words would be people, (hard) work, and (lot of) fun.
If this exercise were to continue and we were in charge of choosing the next concept, we would have no hesitation in adding the word cod. On the other hand . . .