GAPP confirmed that the percentage of Pacific pollock consumed in the U.S. from U.S. origin has increased in 2024
The Association of Genuine Alaska Pollock Producers (GAPP)
The Association of Genuine Alaska Pollock Producers (GAPP) has confirmed the receipt of a grant from the Foreign Agricultural Service (FAS) of the United States Department of Agriculture (USDA) to analyze the current market conditions Wild Alaska Pollock is facing.
Under the Emerging Markets Program (EMP) of the Foreign Agricultural Service (FAS), GAPP will conduct six projects in Brazil, Colombia, and India to better understand market conditions, consumer perceptions, and opportunities for this species.
According to GAPP Chief Executive Officer Craig Morris, the Association previously received EMP funding to conduct its Wild Alaska Pollock 2040 study, which identified Brazil, Colombia, and India as high-potential growth markets for its fish.
"We’re grateful for these new funds from USDA to continue to better understand the specific opportunities these foreign markets offer and bring our industry leaders overseas to interact with new buyers to build even greater global demand for U.S.-caught Wild Alaska Pollock," he assured.
The three missions will allow GAPP Partnership Program partners and USDA-FAS officials to meet with embassy representatives in each market, as well as with new contacts, buyers, and potential partners interested in using U.S.-caught Wild Alaska Pollock.
Specifically, experts will research the idiosyncrasies of the square shape of Wild Alaska Pollock fillets and the lack of familiarity with this product form among Brazilian traders and consumers.
In addition, the research in Colombia will focus on identifying further opportunities for Wild Alaska Pollock fillets and surimi in a market that has already experienced a significant increase in demand. The same focus will be applied to obtaining findings in the Indian market as well.
"The research projects we applied to fund are based on real needs from our members to understand the markets they’re working to break into, and we’re grateful to USDA-FAS for making these projects possible with this funding," assured Morris.
GAPP confirmed in February that the percentage of Pacific pollock consumed in the U.S. from U.S. origin has increased in 2024. The Association encourages brands to use U.S.-caught Alaska pollock in their product formulations and menu offerings and to display the name 'Wild Alaska Pollock' on the front of packaging and menus.
