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Research also shows that snacking has become an established eating habit.

High-protein diet trend drives growth opportunities for seafood, NSC research finds

Protein is now one of the most influential drivers of food choice, with 62% of consumers actively prioritising it in their diets.

1 min read

A seaweed-based snack.

“With the right strategies, seaweed can go from niche to mainstream,” says Maine Aquaculture Association.

2 min read

Karine Rød Haraldsson, the Norwegian Seafood Council's envoy to the U.S.

Want to sell more Norwegian salmon in the U.S.?

5 min read

Norwegian salmon on display in a supermarket in Asia.

Asia's strong demand offset the drop in Norwegian seafood exports to the U.S.

7 min read

“The report shows a clear gap between consumers’ intentions and their actual behaviour,” said researcher Florent Govaerts.

Price and practicality hold back seafood sales among young adults, says report

3 min read

In 2025, China became the fastest-growing market by value for Norwegian seafood.

NSC identifies demographic change and health as key trends in China

2 min read

Minister of Fisheries and Oceans Marianne Sivertsen Næss

Norway appoints expert group to raise quality of raw materials from fisheries

2 min read

Norwegian fisheries minister Marianne Sivertsen Næss.

Norway aims to boost global seafood consumption with international working group

2 min read

Peter Beringer, MSP's Country Manager in Portugal and Klaas-Hessel van Eerde, General Manager of Zalmhuys Group.

Mariculture Systems Portugal signs sales and marketing agreement with Zalmhuys Group

2 min read

Tilapia is Brazil’s most widely farmed fish, according to the UN Food & Agriculture Organization (FAO).

Brazilian fish farming produces more than 1 million tonnes in 2025

2 min read

Worker at a land-based aquaculture facility in Iceland.

January 2026 set a record for Iceland's aquaculture exports

2 min read

Fishing village in Iceland.

Icelandic seafood exports value increased by around 4% in 2025

4 min read

Scottish salmon on ice.

Scottish salmon exports to India could grow by up to GBP 130 million in ten years

4 min read

Large barrel of fresh shrimp for sale by the pound on the beach in Bahia de Caraquez in Ecuador.

Ecuador reaches historic record in non-oil exports driven by shrimp sales

1 min read

A worker in a salmon farm in Scotland.

Scottish salmon remained the king of UK food exports in 2025

4 min read

Norwegian salmon at a Hema Shenzhen supermarket fish counter in China.

Chinese New Year: the year of the Norwegian salmon

3 min read

Roasted Norwegian salmon.

U.S. drops out of the top 3 in value of Norwegian seafood exports in January

4 min read

Fishing boat out at sea

European seafood sectors urge changes to EU fisheries control rules

2 min read

Ingebjørg Hjortdahl, NSC country director in South Korea, participated in the annual conference.

E-Commerce set to become the primary sales channel for seafood

It is expected that this agreement will double EU exports of goods to India by 2032.

EU and India sign historic free trade agreement

Aerial view of large shrimp farms in the coastal region of Giao Thuy, Vietnam.

Vietnam's seafood exports increased by 12.4% in 2025

Chef Eric Ticana - Masterclass France - salmon sushi 40 years 2025.

Norwegian seafood exports in 2025: growth, but moderate

Jan Eirik Johnsen.

New envoy to Japan appointed by the Norwegian Seafood Council

Salmon filleting line at a processing plant in Chile.

Salmon, the undisputed leader of Chile's non-mining exports in 2025

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