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Norwegian Seafood Council's envoy to Italy Tom Jørgen Gangsø shows examples of easy-to-make variations of "baccalà" in an Italian supermarket.

Italian seafood consumers turn to convenience and quality

New analysis by the Norwegian Seafood Council looks at changing consumer behaviour in one of Norway’s most important seafood markets.

2 min read

Tracy’s King Crab Shack is a popular restaurant in downtown Juneau on the waterfront, by the cruise port, offering fresh crab legs and other seafood.

Alaska seafood industry delivers $5.2 billion economic impact, new report reveals

2 min read

Salmon farm in Scotland.

Permanent tariff-free access for Scottish salmon to Gulf states

2 min read

Aerial view of a salmon farm in Scotland.

Scottish salmon exports over the last decade: 94 countries and GBP 6 billion

3 min read

Oyster farm in operation, showing rows of oyster baskets in shallow water near the shore in Kawhia Harbour, Kawhia, Waikato, New Zealand. The oyster farmers grow oysters for food consumption.

New Zealand's Waikato region targets doubling aquaculture export value by 2044

2 min read

Research also shows that snacking has become an established eating habit.

High-protein diet trend drives growth opportunities for seafood, NSC research finds

1 min read

A seaweed-based snack.

“With the right strategies, seaweed can go from niche to mainstream,” says Maine Aquaculture Association.

2 min read

Karine Rød Haraldsson, the Norwegian Seafood Council's envoy to the U.S.

Want to sell more Norwegian salmon in the U.S.?

5 min read

Norwegian salmon on display in a supermarket in Asia.

Asia's strong demand offset the drop in Norwegian seafood exports to the U.S.

7 min read

“The report shows a clear gap between consumers’ intentions and their actual behaviour,” said researcher Florent Govaerts.

Price and practicality hold back seafood sales among young adults, says report

3 min read

Tilapia is Brazil’s most widely farmed fish, according to the UN Food & Agriculture Organization (FAO).

Brazilian fish farming produces more than 1 million tonnes in 2025

2 min read

An aquaculture farm in Donegal, Ireland.

Irish salmon exports to USA to resume after NOAA ruling

2 min read

Fish counter in a supermarket in Angers, France, displaying Norwegian seafood products.

Norwegian seafood exports continued to fall in February

6 min read

The Aquaculture Stewardship Council's new ecolabel design.

ASC launches redesigned consumer label, as new EU labelling law comes into force

3 min read

Minister of Fisheries and Oceans Marianne Sivertsen Næss, together with students Hasset Michel and Aksel Arnesen.

Norway urges citizens to eat more seafood as domestic consumption declines

2 min read

Worker at a land-based aquaculture facility in Iceland.

January 2026 set a record for Iceland's aquaculture exports

2 min read

Fishing village in Iceland.

Icelandic seafood exports value increased by around 4% in 2025

4 min read

Scottish salmon on ice.

Scottish salmon exports to India could grow by up to GBP 130 million in ten years

4 min read

Large barrel of fresh shrimp for sale by the pound on the beach in Bahia de Caraquez in Ecuador.

Ecuador reaches historic record in non-oil exports driven by shrimp sales

A worker in a salmon farm in Scotland.

Scottish salmon remained the king of UK food exports in 2025

Norwegian salmon at a Hema Shenzhen supermarket fish counter in China.

Chinese New Year: the year of the Norwegian salmon

Roasted Norwegian salmon.

U.S. drops out of the top 3 in value of Norwegian seafood exports in January

Fishing boat out at sea

European seafood sectors urge changes to EU fisheries control rules

Ingebjørg Hjortdahl, NSC country director in South Korea, participated in the annual conference.

E-Commerce set to become the primary sales channel for seafood

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