Pictured: Gunnar Helgason, Magnus Thor Asgeirsson and Sölvi Snæfeld.
Photo: NP Innovation
Aquaculture water treatment specialist NP Innovation has announced the appointment of Magnus Thor Asgeirsson as the new Managing Director of its Icelandic business, NP Innovation Iceland.
Asgeirsson, who will begin his new role on 8 July, is an experienced aquaculture industry executive, having previously worked at MSD Animal Health and Vaki Aquaculture Systems.
Announcing the appointment, NP Innovation said Asgeirsson will "lead our strategic growth in the Icelandic market".
"I am excited to join NP Innovation and contribute to advancing sustainable aquaculture," Asgeirsson said in a press release, adding, "I look forward to leveraging my experience to provide exceptional value to our clients."
The aquaculture water treatment firm also announced two further changes within its senior personnel. Sölvi Snæfeld, founder of Aqua.is, which merged with NP Innovation Iceland in September 2024, now takes on a "dedicated Business Development role" within the group. The company has also appointed Gunnar Helgason as its new Sales Manager in Iceland.
Michael Bäärnhielm, CEO of NP Innovation, called the appointments "a significant step forward".
"By bringing Magnus on board, empowering Sölvi, and adding Gunnar’s unique expertise, we are not only strengthening our capabilities and market presence in Iceland but also enhancing our overall global operational excellence. This will allow us to better serve our clients and drive innovation across our entire organization," Bäärnhielm said.
Swedish-headquartered NP Innovation was acquired by Haf Investments, an Icelandic private equity fund specializing in the seafood sector, in February 2025.
