American Seafoods announced Einar Gustafsson as their new Chief Executive Officer. Gustafsson will succeed Mikel Durham, who has decided to step down of this position. Meanwhile, Inge Andreassen, President of the American Seafoods Company harvesting subsidiary, will serve as the acting CEO until Gustafsson’s appointment is effective.

Gustafsson arrived in American Seafoods after serving as CEO of Americas and Europe for Gong Cha, one of the most recognized bubble tea brands around the world. He was responsible for scaling the brand’s presence in the Americas and supporting its European expansion. Before this, he was VP and General Manager at American Pride Seafoods and President and CEO of Atlantic Coast Fisheries Corporation. Residing in Seattle, Andreassen joined American Seafoods in 1992 serving as the President of American Seafoods Company since 2005.

“Wild-caught Alaska pollock and Pacific hake present delicious and great value protein offerings that sustainably feed the world. It has a strong demand and an appeal that truly crosses cultures and palates among consumers worldwide,” Gustafsson said.

“I am very excited about the opportunity to lead American Seafoods -with its impressive heritage and history- into a new era of growth. It is especially rewarding for me to return to my roots in the seafood industry. Also, rejoining American Seafoods to partner with Inge Andreassen,” he added.