
"Prosocial" behavior includes friendly interactions, altruism, and sharing.
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The University of Bristol has conducted a study that highlights the positive correlation between children's behavioral development and fish consumption. In more detail, the study alerts that children who had not consumed fish regularly ended up being less "prosocial".
Children of the 90s data were obtained from questionnaires completed by 5,969 parents of children ages 7 and 9 during two years and adjusted for social and demographic factors.
According to the University, almost all the children in the study did not consume enough seafood. The reason for this could be a past recommendation that excessive fish consumption could increase pollutant exposure risk such as mercury.
"Our evidence to link fish consumption in children with the best behavioral development is clear, and we strongly recommend parents to provide at least two portions of fish a week following NHS guidelines," Dr. Caroline Taylor, Associate Professor in Nutrition at the University of Bristol, indicated.
Children of the 90s was founded in the early 1990s by Professor Jean Golding and has contributed to over 3,000 research papers. Recently, it received £5.2 million to continue researching family health in the South West of England and focus on the third generation of participants.
A new Eurobarometer survey on EU consumer habits regarding fishery and aquaculture products published in February by the European Commission found that while seafood remains a staple in European diets, overall consumption frequency is declining.
The most influential factor in purchasing decisions is cost, with 55% of consumers prioritizing price over appearance (52%). According to the report, this marks a shift in consumer behavior, likely influenced by economic pressures, whereby frozen and tinned fish products are seeing increased purchases due to their affordability and convenience, overtaking consumption of fresh fish.