Snacking culture and new healthy seafood products, strategies to attract young consumers

Research done by The Knowledge Bank presents new market opportunities for Scottish producers.
Frozen fish had seen a 15.6% and 41.7% growth in sales value and volume sales respectively.

Frozen fish had seen a 15.6% and 41.7% growth in sales value and volume sales respectively.

The Knowledge Bank

The Knowledge Bank has elaborated a research that presents Scottish producers the new market opportunities to keep growing and increase volumes and sales.

Primarily, the study focuses on the following topics as promising and emerging "niches": younger consumers looking for healthier products, the origin of fish and seafood products, and maintaining confidence in salmon as the flagship product.

Younger consumers, the new market niche

The research shows that will be interesting to focus on younger consumers as they look for health-conscious, high-protein, and low-calorie foods.

Regarding this, Carol Saunders, Head of Insights at The Knowledge Bank, said: "The challenge for companies now is to engage with the younger demographic, capitalizing on snacking culture to develop new seafood products that harness the potential of this growing market."

In addition, the options more affordable are beginning to harvest more success. According to The Knowledge Bank, frozen fish sales have seen a 15.6% and 41.7% growth in sales value and volume sales respectively, led by discounters.

"From Scotland" value-added

Nearly 50% of fresh fish sales across Britain correspond to salmon and 75% of consumers recognized that they will buy likely more salmon from Scotland.

James Park, Head of Insights at Salmon Scotland, mentioned this: "Salmon also continues to be the domestic market leader. It continues to be the country’s most popular fish, with sales worth five and volumes four times higher than its next nearest species: cod."

Inflation doesn't necessarily have to be a problem beforehand

Despite inflation is still a dangerous word, frozen fish and shellfish products have seen a moderate increase in sales and volume or resistance to economic challenges, especially in Scotland, the research notices.

Furthermore, fresh fish sales have resisted as consumers have chosen not to compromise on quality when selecting a seafood dish.

Finally, Saunders concluded: "The data shows that British consumers still have a strong appetite for seafood. While inflation has undoubtedly had an impact on volume sales, there are signs of positivity as well."

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