Selection of Latitude 45 products for sale in Chile.
Photo: Multi X.
With 39 years of history and operations in Los Lagos, Aysén and Magallanes regions, Multi X has established itself as the second largest salmon exporter in Chile with presence in major international markets, including the U.S., Brazil, Japan, China, Russia and other countries in Latin America and Asia; however, it is only now that the company has made its debut in the Chilean national retail market.
"Expanding into the national market is part of our long-term strategy. We have an operation with demanding quality and environmental performance standards, and today we want to develop a more active sales presence within the country," explained Fernando Pérez, Commercial Manager of Multi X.
"Doing so with Lider, given its national coverage and broad reach to consumers, allows us to take this step with real impact and bring our products closer to Chilean families," he added.
Since last March, the company has been selling its Latitude 45 products—value-added products made from salmon produced in the southern part of the country that have already been successful abroad—in 'Lider' and 'Express de Lider' supermarkets, and the ecommerce channel of this retail chain, a subsidiary of Walmart Chile.
"From the south of the country, we have built a portfolio that now competes in the most demanding markets in the world," Pérez continued. "Being able to bring our salmon closer to Chilean consumers has a very important component of pride and identity. It's recognizing the value of a product that originates in our waters and represents Chile abroad," added Multi X's Commercial Manager.
According to the announcement by Multi X—which closed 2025 with record-breaking results—the portfolio of eight products already available in Chile stands out for its flavor, nutritional value and versatility, both for cooking and for preparing snacks.
The selection includes three varieties of cold-smoked salmon, including salmon loin and slices marinated in dill and lemon, as well as three hot-smoked products with natural and seasoned portions. Skin-on fillets and frozen portions are also available.
Within its offering, the company also highlighted Candy Bites, small bites of hot-smoked salmon coated in sugar and ready to eat, a product that was recognized at the Seafood Excellence Global Awards 2024 in Barcelona.
Actually, Multi X is a regular at these awards, where last year it was among the finalists with its Latitude 45 Salmon Ceviche, which was nominated in the Best New Retail Product category, and this year it repeats its nomination in that same category with its Latitude 45 Smoked Salmon Charcuterie Board.
Finally, Multi X reported that the frozen portions will be available in all Lider supermarkets in the country, that is, in 200 points of sale, while the rest of the portfolio will be available in 40 points of sale in different regions of Chile.
