The Sustainable Fisheries Partnership works across the seafood value chain, using its relationships with retailers, buyers, governments and fishers to encourage improvements in fisheries and aquaculture.
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The Sustainable Fisheries Partnership and traceability provider Wholechain have signed a memorandum of understanding aiming to improve transparency across the seafood supply chain.
The agreement, confirmed at the recent Seafood Expo North America (SENA) event in Boston, will see the two organisations working together on traceability and analytics tools to help seafood businesses identify harvest sources and assess sustainability-related risks.
According to the companies, the partnership will connect Wholechain’s traceability platform with SFP’s Seafood Metrics system using standards developed through the Global Dialogue on Seafood Traceability (GDST). The partners say this will give users access to end-to-end source information on seafood products, alongside analysis designed to support sourcing and risk management decisions.
Wholechain describes its platform as a standards-based, events-driven traceability system used by supply chain and retail partners in multiple markets. Meanwhile, SFP, which works across the seafood value chain, using its relationships with retailers, buyers, governments and fishers to encourage improvements in fisheries and aquaculture, said its Seafood Metrics tool is designed to analyse sourcing risks, supply reliability and sustainability performance using source data.
“For our seafood clients, SFP’s Seafood Metrics system gives meaning to the source data they capture in Wholechain,” said Wholechain founder Mark Kaplan, in a joint press release. “We want to make it as easy as possible for our seafood clients to access this expert risk analysis.”
Mercedes Mendoza, advisory services director at SFP, said the integration would help users connect traceability records with standardised fishery information held in the organisation’s systems.
“Our Seafood Metrics tool applies sustainability insights and risk ratings to wild and farmed sources of seafood from around the world,” Mendoza said. “Through this integration, users can now directly access the standardized Fishery IDs maintained within SFP’s FishSource and Seafood Metrics system, providing a definitive link between Wholechain’s traceability events and the specific, managed source fishery.”
