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The aquaculture feed giants will design a feed specifically tailored to the conditions of New Zealand’s King salmon.

It could be even less, following the Board's decision to reduce harvest volumes for approximately 4 months to rebuild biomass after a period of lower-than-expected growth.

The company has also lowered its annual harvest forecasts due to a biological issue that causes fish to fail to adapt to seawater.

The company though achieved a mortality reduction during the summer and anticipates with excitement the beginning of its Blue Endeavor project.

According to the company, Blue Endeavour could generate NZD 300 million in new revenue per annum.

Blue Endeavour could be the first open-ocean salmon farm in New Zealand.