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Markets Analysis
New consumer insights set to shape Norwegian salmon campaign in Poland
Rocio Álvarez Jiménez
18 hours ago
1 min read
Over the course of one week, 30 participants from four Polish cities documented their seafood shopping and consumption habits using videos, images, and written entries.
Aquaculture
Up to 14,500 salmon escaped from a Mowi site in Nordland
Marta Negrete
16 hours ago
2 min read
Following the recount ordered by the Norwegian Directorate of Fisheries, the company noted, however, that there is uncertainty regarding this figure.
Sustainability
Strong progress in sustainability and circular economy in the Chilean salmon industry
Marta Negrete
29 Jun 2026
4 min read
Following an investment of USD 4.223 billion, 80 facilities have been certified, representing approximately 60% of Chile's salmon production.
Europe
Andfjord Salmon completes first post-smolt sale
Louisa Gairn
29 Jun 2026
2 min read
The land-based aquaculture company has transferred around 450,000 fish to regional partner Eidsfjord Sjøfarm.
Retail
Haaland encourages the U.S. to choose Norwegian salmon during the World Cup
Marta Negrete
25 Jun 2026
3 min read
As part of a larger campaign across the North American country, Norway's national football team star lit up Times Square for Norwegian seafood.
Salmon
Salmon sales hit GBP 1.6 billion in the UK
Marta Negrete
24 Jun 2026
2 min read
The trade body Salmon Scotland noted that these figures come as families turn to lighter, healthier meals over the World Cup summer.
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Carmen Halpin
Louisa Gairn
Marta Negrete
Rocio Álvarez Jiménez
Ruben Jørgensen
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