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As part of a larger campaign across the North American country, Norway's national football team star lit up Times Square for Norwegian seafood.

The trade body Salmon Scotland noted that these figures come as families turn to lighter, healthier meals over the World Cup summer.

The biotechnology company will supply Stembiont, a probiotic solution added to the fish at the smolt stage, to the salmon producer.

Cross-sector alliance Prosper urges the new Scottish government to prioritize salmon farming in its planning and regulatory reforms during its first 100 days in office.

"The Storting has cleaned up a failed system," said Sjømat Norge, while the Government will have to present a new proposal to set reference prices.

The company has gained approval for non-lethal blood sampling in Norwegian salmon farming while renewing work with Bue Salmon and signing a new partnership with Andfjord Salmon.