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A new study commissioned by the US National Fisheries Institute indicates sushi is growing well beyond traditional restaurant strongholds, with retail kiosks and younger consumers driving demand.

In his new role, the veteran seafood and aquaculture leader will guide growth and strengthen sushi industry collaboration.

The Canadian sushi supplier, one of the largest in North America, brings its expertise in retail and foodservice to the growing food safety coalition.

Norway started by exporting 2 tons annually to the country, and 20 years later, it was exporting more than 45,000 tons.

"After 30 years of selling our products in Japan for sushi restaurants, retailers and distributors, we think it is time to target the U.S.," said the company's CCO.

With this acquisition, the Japanese company aims to further expand its seafood value chain by increasing its presence in the diversified U.S. sushi market.