Cooke Seafood USA division has a new sales manager to lead Patagonian markets

Wanchese Fish Company, a division of Cooke Seafood USA, has hired Jack Crouch as its National Sales Manager to drive its national sales strategy, particularly in the Patagonian scallop, crab, and shrimp markets. He has more than 10 years of experience in seafood processing, distribution, and supply chain.

Regarding this sales area, Ross Butler, Wanchese Fish Company’s CEO, explained: "The demand for our unique wild-caught, MSC Certified, fresh or frozen-at-sea scallops is increasing, and with Jack’s leadership we look forward to expanding access to these products across North America."

On the other hand, Crouch expressed: "I am thrilled to be part of a family company that is committed to quality, sustainability, and state-of-the-art processing. My goal is to contribute to their continued success by expanding market uptake of their signature Patagonian scallops and southern king crab products in North America."

Previously, Crouch worked for the Marine Stewardship Council (MSC) and the U.S. Fish and Wildlife Service. He also founded the Hole Fish Company, an award-winning wholesale seafood distribution company.