
Ingrid Lundamo is Sjømat Norge's new Regional Director at Aquaculture West, and Jørn Pedersen is the federation's new Head of the Whitefish Division.
Photos: Sjømat Norge.
"There were some staff shakeups," Sjømat Norge CEO Geir Ove Ystmark commented yesterday on his LinkedIn profile as he shared the news on the appointment of Ingrid Lundamo as the new Regional Director in Aquaculture West. "The Sjømat Norge industry team is in place," he had written the day before, announcing the addition of Jørn Pedersen as the new Head of the Whitefish Division within that department.
Just this week, we also learned that Martine Werring-Westly is the new Industry Director at Sjømat Norge - Pedersen will fill the position she vacated in the Whitefish Division. In addition, on August 15, she will be joined by the new Head of Pelagic Division, Caroline Lunde Ellingsen.
Jørn Pedersen, who will start in his new position on October 1, will be the next to join, while Ingrid Lundamo will do so a month later, on November 1. The new faces at the Norwegian Seafood Federation after vacation will also join the newly appointed Head of Communications, Eirik Koren, who was announced at the end of June.
With a Candidate Scientist degree in Aquaculture, Biology, and Aquaculture from the Arctic University of Norway in Tromsø, what Sjømat Norge highlighted most in its note on Ingrid Lundamo's appointment is her extensive experience in both private and public sectors, as she worked for six years for the Norwegian Directorate of Fisheries.
When she joins in November, Sjømat Norge's new Regional Director in Aquaculture West will come to her new position from her role as Environment and Quality Manager at Mowi, the world's largest supplier of farmed salmon, where she has worked for more than 17 years, since 2008.
Lundamo is also chair of OURO - the aquaculture industry's association for the removal of escaped farmed fish -, and has been a long-time union representative and member of the Working Committee in Sjømat Norge Aquaculture West, something her new employer emphasized.
"We are very pleased to have someone with Ingrid Lundamo's capabilities join Sjømat Norge," said the Director of Aquaculture, Jon Arne Grøttum. "Through her work and her role as a union representative, Ingrid has gained extensive knowledge and insight into the aquaculture industry in the western region and will strengthen our organization both regionally and nationally," he added.
"I am looking forward to taking on the position as Regional Director in Aquaculture West, where, by contributing my expertise, I will work to create good and long-term framework conditions for the aquaculture industry on the West Coast," Ingrid Lundamo stated, commenting on her appointment.
"It's an incredibly exciting industry, which I've been fortunate to follow for more than 25 years, and which I know to be innovative, committed, and solution-oriented. Above all, I am passionate about the societal role the industry plays by producing healthy, protein-rich food for tables around the world, every single day," she concluded.
Educated as an economist from Trondheim Business School and with an MBA in Strategic Management from NHH, the new Head of the Whitefish Division in the Industry Department at Sjømat Norge brings, for his part, several decades of experience in the seafood sector.
Of the over 30 years he has been in the industry, more than 20 of them were with the Fishermen's Association, and for the past nearly 15 years, Jørn Pedersen has worked at Norwegian seafood advisory firm INAQ, where he has been a recognized advisor for a number of companies.
"I feel a strong commitment to the seafood industry and am pleased with the opportunity to contribute what I can to ensure positive development for the fishing industry in Norway," Pedersen stated, commenting on his appointment.
"This is very good news for Sjømat Norge and our members," said, for her part, the newly appointed Director of Industry at the Norwegian Seafood Federation, Martine Werring-Westly. "Jørn has expertise and insight that will strengthen the organization," she added.
In his new role, Pedersen will have main responsibility for the follow-up of the whitefish industry. A job in which, as said above, he will fill the position the Norwegian Seafood Federation said earlier this week was about to be filled, and which had been vacated by Pedersen's new boss, Martine Werring-Westly.
Under her leadership, and heading the White Fish Division, Jørn Pedersen will work closely with the responsibles of the other divisions within the Industry Department: Kristin Alnes, Head of Seafood and Marine Ingredients; Lars Haneborg, Head of Fish Feed Industry; Trude Nordli, Head of Nutrition and Emissions Policy; and, finally, another new recruit, Caroline Lunde Ellingsen, who, as mentioned above, will become Head of Pelagics next week.