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The campaign features recipes made with seafood from five BAP-certified producers, including The Kingfish Company and Regal Springs Tilapia.

Bern Aqua supplies feed to hatcheries and nursery farms in more than 50 countries and has nearly 25 years of experience in the aquaculture industry.

Established in 2023, the International Fish Feed Company boasts an annual production capacity of 31,200 metric tons of high-quality aquafeed.

The Seafood You Can Trust toolkit includes in-store signage, digital banners, social media content, and recipe-based storytelling.

The Australian aquaculture company specializes in the farming, processing, and commercialization of Murray cod, one of Australia's most iconic freshwater species.

This is reflected in an independent survey conducted by GlobeScan for the Global Seafood Alliance in five key regions around the world.