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The North Atlantic Seafood Forum has introduced the sustainability award for the first time this year, with the winner due to be revealed during the event on 3 March.

The three have launched the Ocean Stewardship Initiative, whose main objective is to support the creation of a protected area in Antarctica, the main krill harvesting zone.

In 2020, this fishery had already become the first in Namibia and the second in Africa to achieve this distinction.

It has become the first poké chain in France to obtain these standards.

The Marine Stewardship Council reports record participation in its certification programme and rising global sales of eco-labelled seafood.

The company says all of its own-label wild fish and seafood now come from certified sustainable fisheries, and claims to be the first frozen food retailer in the world to do so.