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The three have launched the Ocean Stewardship Initiative, whose main objective is to support the creation of a protected area in Antarctica, the main krill harvesting zone.

In 2020, this fishery had already become the first in Namibia and the second in Africa to achieve this distinction.

It has become the first poké chain in France to obtain these standards.

The Marine Stewardship Council reports record participation in its certification programme and rising global sales of eco-labelled seafood.

The company says all of its own-label wild fish and seafood now come from certified sustainable fisheries, and claims to be the first frozen food retailer in the world to do so.

The new awards recognise companies and individuals in the German seafood supply chain driving responsible fishing and aquaculture practices.