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The NOK 60 million deal comes shortly after Måsøval, PNS and minority shareholders reached a confidential settlement resolving separate disputes between the parties.

Also, Norway’s Bocuse d’Or representative, Christian André Pettersen will represent Norway for the third time when the final takes place in Lyon in January 2027.

With this move, the Dutch-Norwegian company seeks to guarantee long-term leadership stability after the integration and identity change.

After two months of decline, they grew again thanks to increased salmon volumes, especially to China, and high wild fish prices.

This initiative, running through autumn 2028, will deliver more content and campaigns.

In the first two months of 2026, Norway exported seafood worth NOK 28.5 billion, a decrease of 2.7%, compared with the same period in 2025.