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The organisation will implement its restructuring from September, as it adapts to lower market-fee income and prepares to take over Norway’s presence at three major international seafood fairs.

The proposed merger would unite two exporters with close ties to salmon producers and the seafood industry across Northern Norway.

Industry organisation Sjømatbedriftene wants a dedicated body to coordinate how Norway’s seafood resources would be used if normal food supply chains were disrupted.

According to NSC, the use of promotional campaigns can act as incentives to increase consumption, along with greater visibility and media exposure.

The NOK 60 million deal comes shortly after Måsøval, PNS and minority shareholders reached a confidential settlement resolving separate disputes between the parties.

Also, Norway’s Bocuse d’Or representative, Christian André Pettersen will represent Norway for the third time when the final takes place in Lyon in January 2027.