New ASC tool to access certified farms and labeled products

The new visual dashboard includes comparison tools, interactive maps and charts.
Businesses, producers, and retailers will be able to make informed business decisions.

Businesses, producers, and retailers will be able to make informed business decisions.

ASC

The Aquaculture Stewardship Council (ASC) has launched its new Impact Dashboard through which users can access to ASC-certified production volumes, farm sites, and labeled products year-on-year and view trends.

Additionally, it provides the number of ASC-certified farms in a country, the species being farmed on-site and its growth compared to previous months or years.

This new tool includes updated features such as comparison tools, interactive maps, and charts. The redesign of the dashboard was fulfilled in collaboration with TIL+ The Information Lab who provided their services pro bono to ASC.

Regarding this initiative, ASC Director of Impacts, Monitoring & Evaluation Jill Swasey said: "The redesigned dashboard uses the latest data visualization techniques to make it easier for users to view and collect information on ASC's impact."

Thanks to the filter to geographies and years of interest and the export chart images businesses, producers, and retailers will be able to make informed business decisions.

"For example, zooming in on Vietnam, users can see that the number of ASC-certified farms has been steadily growing since 2021, with shrimp as the main species produced," Swasey explained.

On the other hand, Benedetta Tagliaferri, Culture & Inclusion Lead at The Information Lab, noted: "Our focus is to support NGOs that often lack the time and resources to scale up and develop their analytics capabilities. As a pro bono program sponsored by The Information Lab, a tech consultancy company with high in-house tech skills, we utilize our consultants' downtime between clients to practice and contribute to social progress."

In mid-January, ASC launched a new Pike-perch Module to increase the number of ASC-certified farmed seafood products based on consumer demand, market development opportunity, or producer interest.

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