From left, James Pirie (Chief Commercial Officer), Ash Amirahmadi (CEO), Helen Watts (Chief People Officer), and Stuart Herd (Chief Growth Officer)
Sofina Foods Europe
Seafood processor Sofina Foods Europe has expanded its senior leadership team with three new appointments to strengthen its operations in Europe.
The new Chief People Officer is Helen Watts, who joins from McCain Foods, where she worked for 18 years in various senior roles in the people function.
In addition, James Pirie joins as Chief Commercial Officer after 14 years in senior commercial and operational roles at Arla.
Finally, Stuart Herd joins as Chief Growth Officer, following a successful 20-year career at McCain Foods in a newly created role.
"To attract the caliber of leadership that Helen, James, and Stuart bring underlines the scale of our ambition. Together they bring a wealth of experience and expertise that will be instrumental in driving our objectives and helping us achieve our ambitious vision to be the most successful food company in the world," said Ash Amirahmadi OBE, CEO of Sofina Foods Europe.
Sofina Foods Europe, a subsidiary of Sofina Foods Inc., is one of Europe's leading manufacturers of primary and further processed protein products for both retail and food service customers via its Karro, Young's Seafood, and Greenland Seafood subsidiaries and has operations across the UK, Ireland, France and Germany.
In 2022, Young's Seafood launched its biggest brand refresh in over 20 years. It included a new logo featuring its founder Elizabeth Young. The family company first started selling whitebait on the banks of the River Thames in 1805.
The seafood producer is headquartered in Malton, North Yorkshire, operating 21 manufacturing sites across the UK, Ireland, Germany, and France, employing approximately 8,000 people.
