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The Norwegian Seafood Council says the $22bn US sushi market means growing opportunities for Norwegian aquaculture producers, but innovation as well as communication on food safety are key.

Over the course of one week, 30 participants from four Polish cities documented their seafood shopping and consumption habits using videos, images, and written entries.

As part of a larger campaign across the North American country, Norway's national football team star lit up Times Square for Norwegian seafood.

The company has gained approval for non-lethal blood sampling in Norwegian salmon farming while renewing work with Bue Salmon and signing a new partnership with Andfjord Salmon.

"It's about being extremely precise: the right product, the right format, and the right message," says the Norwegian Seafood Council envoy to the U.S.

After a record-breaking January, the week before the start of the Lunar New Year holiday, export volumes of whole fresh Norwegian salmon skyrocketed.