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"It's about being extremely precise: the right product, the right format, and the right message," says the Norwegian Seafood Council envoy to the U.S.

After a record-breaking January, the week before the start of the Lunar New Year holiday, export volumes of whole fresh Norwegian salmon skyrocketed.

"A guiding star in the industry steps down," the company said of Bjørg Mette Holmefjord Antonsen, who has worked there for decades.

This Institute of Marine Research's report is based on the parasitic disease outbreak that occurred in fish farms in Finnmark in 2022, which caused economic losses, estimated at around one billion Nor ...

The new hire is Torstein Klokk Pettersen, until now Chief Financial Officer of First Seafood, a specialist in customized seafood processing.

Salmon, which had fallen in recent months, registered a monthly export record, both in volume, with a 4% year-on-year increase, and in value, with a 7% increase.