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New analysis by the Norwegian Seafood Council looks at changing consumer behaviour in one of Norway’s most important seafood markets.

The Norwegian institute’s latest research suggests unfamiliar feed ingredients can cause skepticism, particularly when consumers are not given context on sustainability, fish health or food safety.

A survey in the UK, Sweden and Germany shows that 74% of respondents have a positive or neutral attitude towards eating food made from filleting sidestreams.

The Aquaculture Stewardship Council says its updated on-pack label, due to begin appearing immediately in the EU, aims to make its sustainability message clearer to shoppers.

The event was held on December 16 and was organized by the Association of National Fisheries Producer Organizations in Spain, Pesca España.

This is reflected in an independent survey conducted by GlobeScan for the Global Seafood Alliance in five key regions around the world.