The Norwegian Seafood Council and industry partners highlight how verified origin, traceability, and supply chain transparency help operators sell their products.
Over the course of one week, 30 participants from four Polish cities documented their seafood shopping and consumption habits using videos, images, and written entries.
The Norwegian institute’s latest research suggests unfamiliar feed ingredients can cause skepticism, particularly when consumers are not given context on sustainability, fish health or food safety.
A survey in the UK, Sweden and Germany shows that 74% of respondents have a positive or neutral attitude towards eating food made from filleting sidestreams.