The Food Industry Association's "Power of Seafood 2025" report reveals US shoppers "lack knowledge" on how to select and prepare seafood, viewed as a "healthy yet intimidating protein".
The UK supermarket chain says searches for mussels on its website have increased by 120%, while in-store sales have seen an uptick of 5% compared with last year.
Shellfish farmers launch online resource which includes information on how farmed mussels are grown, positive impacts on the environment, and health benefits.